are trying to figure out what is hapning in a race. take are doing well, let's indiana, for example. joe donnelly comes out and at the end of the primary, the republican candidate lacks money . all the polls show us ahead. we are doing great. they have to sit there and say we know that murdoch is sitting there with no money. do we jump a in and try to help? should we fill that time? that is the kind of decisions these independent expenditures go through all the time. sometimes they are. in general, we love to take kant's from the candidate. even though we are not coordinated, and so it is better the notion that we're taking hints to see what the campaign would like because we do not want to do something they do not like. sometimes we are the ones to jump first. >> to be candid, traditionally it is contrasting-. -- contrasting negative. the obama campaign was clear they would not wait to define mitt romney. they felt they did not do a good job with the outside -- outset, this would be more difficult situation. what jeff and his team have pulled off is a certain perception of mitt romney.